Training

Solutions to Sales Training Challenges

Denali Sagner
October 23, 2020
3 minutes

Key takeaways:

  • Sales training modules that are available year-round help employees increase knowledge and retain skills.
  • Offering training through various multimedia platforms is important in staving off “Zoom fatigue” and burnout.
  • Gathering employee feedback allows your company to create programs specifically tailored to your reps.
  • Leaning on data, rather than intuition, will help your company cut down on ineffective training and highlight what matters most to your customers.

Every day, companies around the world harness new forms of telecommunication and grow their consumer base through technological means. The modern work world is fast-paced, collaborative, and creative, and can happen from anywhere. In fact, remote work has grown by 91% over the last 10 years.

However, with new technology comes new challenges, with 61% of salespeople reporting that making sales is harder than it was just 5 years ago. In order to keep pace with the changing global economy, effective sales training is key to making sure your company stays relevant and competitive. Comprehensive sales coaching can even help companies improve win rates by as much as 29%. Here are four ways to avoid sales training challenges and equip your company to excel in the technologically-based business world.

Make sales training accessible all-year-round

For many employers, it may seem intuitive to equip your employees with all of the training they need before you send them out into the world. Traditional sales models stack important training and skill building into condensed programs. However, salespeople can forget 80 to 90% of information within a month if employers do not follow up with further training. By integrating skill building and sales coaching into the everyday fabric of your company, you will drive a culture of efficiency and innovation. Informational podcasts and videos, e-learning modules, and audio talking points will take efficient sales training from a one-day-conference to a professional lifestyle. Allow your employees to constantly improve, grow, and develop their skills through year-round accessibility to sales training resources.

Integrating skill building and sales coaching into the everyday fabric of your company will drive a culture of efficiency and innovation all-year-round.”

Offer options for engagement with sales training materials

Zoom and email overload is an all-too-familiar feeling these days. A new field of research has even begun to study “Zoom fatigue,” which comes from multiple hours a day being spent on video conferencing platforms. Lengthy video chat sessions and long emails may not be the best way to have employees digest important information, and rather may lead to burnout. Corporate podcasting allows employees to engage in training materials through multiple different venues, including audio, video, PDFs, and interactive learning modules. By offering various ways to complete required training, employees will be more alert, engaged, and ready to take their knowledge out into the world.

“Lengthy video chat sessions and long emails are not the best way to have employees digest important information, and rather may lead to burnout, boredom, and lack of attention.”

Integrate employee feedback into your programming

What is the importance of sales training if it doesn’t resonate with your employees? With 26% of sales reps saying their training is ineffective, it’s clearer than ever that companies must listen to their employees to curate meaningful and effective programs. The expanding internet infrastructure of business allows you to connect with your employees, hear directly from them about their training, and cater future learning to their concerns. In fact, research shows that the most successful companies are ones who customize training according to their specific sales representatives. Hear from your people on the ground to help ensure that they close their next deal.

“With 26% of sales reps saying their training is ineffective, it’s clearer than ever that companies must listen to their employees to curate meaningful and effective programs.”

Drive training with data to increase effectiveness

The days of relying on intuition to drive sales are behind us. With businesses balancing both everyday corporate challenges and the COVID-19 pandemic, the importance of prioritizing the most effective forms of sales is paramount. Use personalized analytics to see which sales strategies are most effective, catering your sales training to these trends. Don’t waste time on ineffective training. Use data analytics to consistently update your training, staying relevant and competitive in a data driven work world.

Bringing your company to the forefront of sales training technology is more important than ever. Engage your sales representatives with creative, accessible, multimedia content, allowing them to grow and improve all year round. AIMeCAST’s data-driven analytics, dynamic multimedia platform, and interactive structure will ensure you and your employees get the most out of sales training.

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