Industry Trends

Keep Your Audience Listening, Podcast After Podcast

Denali Sagner
November 5, 2020
3 minutes

KEY TAKEAWAYS:

  1. With over 1.5 million podcasts on the market, it’s more important than ever to distinguish your show. 
  2. Bringing guest speakers onto your podcast will allow you to tell different stories and offer new perspectives to your listeners. 
  3. Responding to listeners’ questions and comments will make them feel engaged, creating a community around your podcast. 
  4. Making sure your podcast relates to today’s most important news stories and trends will keep you relevant in a rapidly changing world. 
  5. Branching out into the world of multimedia podcasting will put your show on the cutting edge of podcast technology and will make your content dynamic. 

Podcasting has indisputably taken America by storm. Today, there are over 1,500,000 podcasts out there, and nearly 155 million Americans have listened to a podcast. Streaming services allow people to tune into true crime, business tips, history lessons, and news briefings with the tap of a phone screen. In this wide world of podcasts, how can you pull an audience in and keep them listening, episode after episode? The answer might just lay in these four tips: 

Bring guest speakers onto your show

Your expertise on a niche topic will give you all the inspiration you need to start your own podcast. Whether it be entrepreneurial advice or cooking tips, sharing your knowledge is what podcasting is all about. However, going beyond just your expertise and bringing new voices onto your show will make your podcast multifaceted and will keep your listeners on the edge of their seat. Popular podcasts like Dax Shepard’s “Armchair Expert” and Guy Raz’s “How I Built This” bring new guests on each episode, giving listeners the opportunity to widen their horizons, hear new perspectives, and get inspiration from all walks of life. Adding new voices to your podcast can help you ensure listeners will be tuning in for more. 

Answer listener questions 

Unlike radio shows of the past where listeners could call in with questions and comments, podcasts can feel impersonal. Audiences are listening in from across country and time zone lines to pre-recorded content. However, you can create a personal connection with your listeners by taking time to respond to questions, comments, and concerns. Laura Vanderkam responds to listener inquiries and shares time management strategies each episode on her show, “Before Breakfast.” Making your audience feel like they’re in on the action is crucial to building a tried and true base. 

Tie in current events and trends 

Even if your podcast isn’t political in its nature, tying your content to what’s happening in the world is important in keeping people engaged. Current trends and news stories are important in realms from tech to business to self improvement. Podcast listeners will be more likely to engage with your content if it helps them learn about and contextualize the world around them. Staying relevant is important in distinguishing yourself in the podcasting industry. 

Incorporate multimedia materials into your podcasting

While traditional audio podcasts are popular among millions of people across the globe, the world is moving rapidly towards the new, dynamic format of multimedia podcasting. For many people, simply hearing an hour-long audio will not grab their attention. Americans have shorter attention spans than ever before and are constantly saturated in media content. By adding photos, video clips, interactive modules, and documents to supplement your podcast, you will distinguish yourself from the millions of options out there. AIMeCAST’s tools have helped many companies create these dynamic, multifaceted podcasts, changing the very nature of the podcasting industry. 

With a new, interesting idea in mind, you’re ready to start on your podcasting journey. Make sure to include these features to stand out from the crowd and build a strong audience base. AIMeCAST’s multimedia podcasting expertise can help launch your podcast to the top of every listener’s charts. 




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