Employee Engagement

Increasing Employee Retention through Effective Communications

Denali Sagner
February 12, 2021
3 minutes

Key takeaways:

  1. Especially during the COVID–19 pandemic, it can be difficult to create an engaging work environment and maintain sufficient employee retention.
  2. On–demand audio and video content help to create an effective onboarding experience, making your employees more likely to stay with your company.
  3. Give your employees the opportunity to hear directly from your executive team through interactive modules and pre-recorded content, building connections across ranks.
  4. In addition to hours and pay, employees consider benefits when deciding whether or not to stay with your company. Offering professional development content, along with wellness resources, will help make your company's workplace the "full package."

Today’s workplace is more competitive than ever. With remote work on the rise, employees can telecommute from anywhere, increasing their options when looking for a job. When you lose employees to other companies, not only do you lose talent, but your company is forced to engage in a costly and lengthy hiring process. Here are AIMeCAST’s best tips for increasing employee retention and keeping your brightest minds around.  

Onboard effectively 

The onboarding process is the first real experience employees get at your company. Onboarding showcases company culture, sets expectations, and trains your new hires for success. A great onboarding process can be a first step to a long and meaningful career. However, an ineffective one can do the opposite. 69% of employees are more likely to stay with a company for three years if they had a great onboarding experience. 

With AIMeCAST, pre-recorded audio, video, and written training content will show your employees the ropes, on their own time. Making information easily accessible will limit the confusion that often comes with starting a new job. Additionally, interactive modules, available through AIMeCAST’s podcasting software, can allow you to track training module completion while giving employees a space to offer constructive feedback and ask clarifying questions. Starting off on the right foot will help your employees feel skilled and secure in their job. 

Build connections across ranks 

Especially in the remote workplace, companies can feel large and impersonal. And, for entry-level workers starting their position from home, it is easy to feel isolated. Podcasting offers a clear solution to this problem. 

Give your employees the opportunity to hear directly from your executive team through interactive modules and pre-recorded audio and video content. Your leadership team can record holiday greetings, statements on major world events, and messages on company policy changes. On–demand podcasting allows your employees to engage with this content any time. With 61% of employees saying that “trust in and with senior management” is critical to their satisfaction in the workplace, offering this messaging helps to build a strong corporate culture. In an organization where everyone is connected, employees are much more likely to find satisfaction and stay in their positions. 

Offer health and wellness resources 

When prospective employees are considering a job at your company, they’re looking at more than just hours and pay. Today, companies everywhere are offering all kinds of benefits, hoping to secure the best and brightest for their workforce. 

AIMeCAST’s podcasting software makes it easy to offer top–notch wellness material, even while working remotely. Through AIMeCAST, your company can set up a wellness podcasting channel, complete with episodes on everything from meditation to healthy eating to exercise. Putting your employees’ health first will help them feel appreciated and help you avoid the revolving door of workers seeking jobs elsewhere.   

Make career development achievable 

In addition to workplace culture and benefits, employees joining a new organization are looking for ways to grow. One 2018 report even found that 93% of employees would stay at a company longer if the company invested in their career. 

With AIMeCAST, providing career development opportunities is easy. Through on–demand podcasting, you can offer skill building modules on sales and marketing. You can bring in experts to record podcast episodes on personal development and interpersonal relationships. You can even provide interactive modules so employees can test their skills, making sure they are truly getting the most out of your content. While bringing in Zoom speakers and professional coaches may be interesting, it is often difficult to take time out of the day to attend these extra calls. Podcasting not only makes career development achievable, it makes it easy. When your employees know you are invested in their growth, they are much more likely to stick around. 


Your employees are your company’s backbone. Making sure you have strong communications will help keep your employees connected and engaged, and will make sure they want to stick around for the long–run. 


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