Internal Comm.

The Future of Internal Communications 

Denali Sagner
December 3, 2020
3 minutes

Key Takeaways:

  1. In the era of COVID-19, internal communications are more important than ever before. 
  2. Your team needs to communicate about employee benefits, changes in company policy, and working from home in the coronavirus workplace. 
  3. Traditional forms of communications like email and in-person conferences are ineffective, and often impossible, in the current climate. 
  4. Multimedia podcasting offers a dynamic, cutting-edge solution to communications difficulties and allows you to reach your team, no matter where they are.  

Internal communications are the backbone of any organization. Each day, your communications team is tasked with sharing industry news, company updates, and policy changes. But as the coronavirus pandemic continues to shape the workplace and the world becomes more technologically dependent, traditional forms of internal communications may be on their way out. Here’s how the multimedia podcasting industry is shaping the future of corporate communications. 

The average office worker receives 121 emails per day. Each week, inboxes pile up with meeting invitations, company announcements, and back-and-forth notes on team projects. For corporate communicators trying to get their message out, email may no longer be the most effective medium. Unfortunately, important emails often get buried in the day-to-day communications swarm. 

“For corporate communicators trying to get their message out, email may no longer be the most effective medium.” 

In the COVID-19 workplace, the days of large conferences and team meetings are on pause. When your leadership wants to address your employees about the latest promotion or change in company policy, they can no longer make a statement in your office’s largest conference room. With employees spread out across the country and world, the decentralized nature of organizations everywhere presents a new challenge for corporate communicators. 

And, COVID-19 has made internal communications more important than ever before. Your team is facing new questions about your company’s role in the coronavirus economy, their healthcare benefits, and working from home. When will they return to the office? What does COVID-19 mean for business travel and client outreach? How can employees remain connected to their team in these unpredictable times? As your leadership guides your organization through the uncertain months ahead, there is one clear solution for streamlining effective communication. 

“Your team is facing new questions about your company’s role in the coronavirus economy, their healthcare benefits, and working from home.”

Podcasting offers the solutions your organization needs as it enters into the new age of internal communications. Implementing a policy change, communicating about employee benefits, and responding to world news can all be streamlined with podcasting tools. Multimedia podcasting allows you to share videos, PDFs, surveys, images, and polls along with podcasts. Podcasts can also be accessed around the clock, on your employees’ time. With on-demand and interactive modules, your team can avoid worries about employees missing critical information. 

There’s no time like the present to give your communications team the tools they need to bring your company into the future. For corporate communicators seeking to maintain employee attention and get important messages across in the COVID-19 era, podcasting offers a revolutionary solution. 




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