Connecting Your Community, From Leadership to Intern



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Key Takeaways

  • Creating strong messaging around company values will inspire your employees during their day-to-day work.

  • Giving your employees the opportunity to hear directly from your executive team - through interactive modules or pre-recorded content - will make a large team feel smaller.

  • Feedback is vital to running a successful operation and making sure your employees feel valued. Comments, questions, and concerns can be collected easily through multimedia podcasting software.

  • Harnessing technology to foster a corporate community will not only make your team feel more connected, but will also stimulate progress and success.

Whether you’re a mom-and-pop operation with a family-sized staff or you’re working in one of the world’s biggest firms, connecting your employees is one of the most important parts of running a successful business. Your company has a vision and a purpose, carried out each day in the actions of every department. But with such a wide range of staff members - differing in location, title, background, and interests - how can you connect your team from top to bottom? From CEOs to Managers to newly onboarded employees, drive home your values, hear from your team, and make connections across your network.


Creating strong messaging around company values


For most employees, everyday work does not necessarily involve meaningful action. The daily ups and downs of office life revolve more around meetings and emails than they do around innovation, purpose, and change. Still, 88% of employees and 94% of leadership team members believe a strong corporate culture is crucial for business success. By creating engaging and clear messaging around your company’s important values, you will develop a culture built on purpose. In fact, recent data suggests that 85% of companies with a clearly articulated purpose show growth, compared to negative growth experienced by those organizations without a defined purpose.


"88% of employees and 94% of leadership team members believe a strong corporate culture is crucial for business success.”


Establishing your values and crafting your goals will help your employees find meaning in their work and feel connected to your team. Corporate podcasting and other arenas of media production can help you cultivate your message and get it to your workforce quickly. Harness the newest forms of internal communications to spark innovation and facilitate a dialogue about what matters most. From the mailroom to the boardroom, company values are your organization’s glue.


Giving your employees opportunities to engage directly with leadership


There’s no doubt that it’s difficult to connect all of your employees with your company’s executive team. In the world of the remote workplace, the days of shaking hands and dropping by different office floors are on pause. The importance of a strong and connected leadership team has not diminished in these unprecedented times, however. 61% of employees say that “trust in and with senior management” is paramount to their satisfaction in the workplace. So how can your leadership truly act as an integrated part of your team?


Webinars, virtual Q&A sessions, and personal stories and advice can all be shared virtually. Podcasting and other forms of media allow for an interactive experience, giving your employees the familiar feel of a firm handshake or an earnest introduction. Hearing your executives answer questions, talk about their own corporate journeys and personal interests, or even just send holiday greetings will add a personal touch to your communications. Leadership may not be physically present for meeting and greeting, however simply giving employees at every level the opportunity to engage with executives, be it through web meetings or prerecorded content, will foster an invaluable connection. Make sure your executive team members are more than just a name on your company masthead.


“Hearing your executives answer questions, talk about their own corporate journeys and personal interests, or even just sending holiday greetings will add a personal touch to your communications.”


Asking for feedback across ranks


Your company may have the most innovative products, highly trained staff members, and streamlined messaging, but what is any organization without feedback from the people who keep it running? In order to truly foster a sense of community throughout your organization, your leadership should be attuned to the questions, complaints, and celebrations of your staff. When your employees feel that they are truly being heard, you build connections and strengthen the corporate culture that is so important in current times.


But in an organization made up of dozens - or even thousands - of employees, how can leadership really find out what the rest of the company is thinking? Online feedback forms, focus groups, interactive Q&A modules, and virtual town halls are some of the best ways to achieve this goal. Technological innovation in internal communications has paved the way for many new opportunities. Check in, stay updated, and hear what your dedicated and valuable team members need and enjoy most about working with you.


"In order to truly foster a sense of community throughout your organization, your leadership should be attuned to the questions, complaints, and celebrations of your staff.”


It’s difficult not to miss the days of in-person conferences, breaks at the water cooler, and team-building lunches. However, there are still ample opportunities to drive home community, from the top of your organization to the newest employees. Clear messaging surrounding company goals and values, personal “face time” with executives, and feedback from employees will make your big company feel like family. Don’t let the internet age get in your way and make corporate podcasting technology a part of your repertoire to feel connected and purposeful.


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