Combating Video Call Fatigue with an On-Demand Communications Strategy

Updated: Aug 21




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Key Take-Aways

  • Employees are tired of endless video calls, and “video call fatigue” is on the rise.

  • On-demand communications (think Netflix for your organization) can reduce the number of daily video calls without sacrificing the flow of information.

  • Re-craft your remote communications strategy, empowering your audience to tune in on their own time.

  • Share information efficiently, eliminate time zone and scheduling conflicts, and reduce burnout.


The Rise of Video Calls and the Faster Rise of Video Call Fatigue


Video calls are an integral part of our lives. We regularly talk to friends and family (and even grandparents). It’s fun. We joke, we laugh, we stay close to our favorite people. And it’s easy. Far from the first Picturephone video call booths at the 1964 New York World’s Fair, the ability to video call around the world is at our fingertips.


Video calls made their way into the workplace, with companies taking advantage of the opportunity for face-to-face meetings and presentations without having to travel hundreds of miles. . . . or even one mile. And in a global economy where remote work was already on the rise, the COVID-19 pandemic amplified the trend.


“Suddenly, video calls were no longer on our own time. They were forced on us, consuming our days. . . .Video call fatigue quickly set in.

As teams transitioned to fully remote setups, video calls seemed the natural answer to keep people connected and keep business moving. Suddenly, video calls were no longer on our own time. They were forced on us, consuming our days, with many employees spending hours each day in front of the camera. Some never said a word. Others never stopped talking. But nobody could ever stop looking because the camera was running. Video call fatigue quickly set in.


Psychologists have started to identify the reasons for video call fatigue (sometimes called Zoom fatigue) and recommend solutions. Their main recommendation: reducing the number of daily video calls.


On-Demand Content Enables a Healthy Communications Strategy


Video calls certainly serve their purpose, so how can we create a healthier ecosystem for communications, collaboration, and learning? How can we make sure our teams stay connected? Enter the world of on-demand.


We all know on-demand media from the entertainment side of our lives. We don’t have to rush home from work to catch our favorite show, and we rarely have to set a DVR. We just find the show on-demand from one of the many streaming services, and we’re good to watch, whenever it’s convenient for us—on demand.


"companies have already started embracing on-demand communications to keep their teams connected and informed, without the video call burnout"

This well-established trend is still in its relative infancy in the corporate world. But it shouldn’t be, and innovative companies have already started embracing on-demand communications to keep their teams connected and informed, without the video call burnout.


“On-demand content lets your audience tune in on their own time.”

On-demand content lets your audience tune in on their own time. From private podcasts to a curated video library, on-demand is all about convenience. Simply post a short video or audio podcast, target it to the correct audience, and let them play, discuss, and re-play as needed. The goal is to complement and supplement calls and live meetings to create a more efficient and more balanced communications ecosystem.


“on-demand. . . . eliminates all scheduling issues that you face with live meetings and calls”

The benefits of on-demand don’t end there. It eliminates all scheduling issues that you face with live meetings and calls: No more coordination among schedules and time zones. No need to circulate meeting notes to people who missed the meeting or call. And no risk of getting off the agenda or having people try to be heard on a crowded call.


As you meet the challenge of keeping business moving with a remote or distributed workforce, on-demand content can bring efficiency and balance to your internal communications strategy. Private podcasts and focused videos with secure and targeted distribution can help ensure your teams stay connected but don’t burn out in the process.


Related: Check out our action tips for integrating on-demand communications into your company, team, or department.


#aimecast #ondemand #corporatepodcasting #privatepodcasting #videopodcasting #zoomfatigue #videocallfatigue #wfh #remoteworkforce

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