Beyond Zoom: How to Integrate an On-Demand Communications Strategy

Updated: Aug 21




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Key Take-Aways

  • Supplement and complement your live communications strategy with curated on-demand content.

  • Reduce the number of video calls, live calls, and unwieldy team meetings.

  • Keep teams aligned on goals, initiatives, and project updates.

  • Archive calls and webinars to serve as references and to reach team members who missed the live event.


Supplement Live Calls:

Embrace the Efficiency of On-Demand Content


On-demand content It injects efficiency into your communications strategy. It can help reduce the number of live calls and meetings a team needs without sacrificing much-needed communication.


Here are some suggested techniques to keep your team connected, informed, and engaged:


  • Team leaders send weekly updates to align their team on objectives, priorities, and project statuses.

  • Team members contribute short audio or video reports, sharing updates and best practices.

  • Teams generate discussion around focused topics, commenting on episodes to ask questions, crowdsource answers, and iterate toward solutions.


With AIMeCAST, this on-demand media distribution is secure, enables users to share, and offers two-way communication, critical to collaboration.


Complement Live Calls and Webinars:

Complete the Experience with Additional Materials and an Easy-to-Access Archive


In all the ways on-demand communications can supplement live calls, on-demand is not a total replacement for the freeform dialogue of person-to-person conversation. A balance between the two is the optimal strategy. When deciding how to reach your audience, the choice between a live call and on-demand is not an all-or-nothing decision. You can actually leverage on-demand content alongside live calls and meetings to maximize your message.


“Calls and meetings can be surrounded by other multimedia content.”

Calls and meetings can be surrounded by other multimedia content, available to view before or after the call. Digital materials can be distributed along with meetings, saving costs on printed handouts and providing easier-to-access resources. This gives your audience reference materials that you control to build a richer experience around the live touchpoint.


“The call or event itself can be recorded and made available afterwards as an on-demand archive.”

The call or event itself can be recorded and made available afterwards as an on-demand archive. You can publish a full archive of the call, webinar, or recorded meeting. Or transform the recording into a shortened highlight reel, providing an efficient overview, adding a recap, and hitting the major points.


AIMeCAST lets you curate multimedia content alongside a live call or event. Your audience can join a Zoom call or link to other video and webinar platforms directly from AIMeCAST. Afterwards you can seamlessly import Zoom cloud recordings for on-demand distribution.


Live calls and meetings have a needed place in the work environment, but what happens after the call? What happens after the participants leave the room? On-demand communications can operate in conjunction with live content to ensure time isn’t wasted, teams don’t burn out, and most importantly, that your message resonates.


#aimecast #ondemand #zoom #internalcommunications

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