Bob Pearson is an author, advisor, teacher and one of the pioneers of social media marketing. He is globally recognized as a marketing visionary who is focused on identifying and building new digital media and technology models centered on data science. Bob serves as CEO of The Bliss Group, a leading communications firm. Bob’s area of expertise is in data analytics/data science, digital media, technology/software services, security and social purpose. He has played a key role in building two top 50 worldwide media firms. W2O recently sold for 1.3 billion USD. Bob has served as a global leader in communications at Rhone-Poulenc Rorer, Novartis and Dell. He has written four books based on his expertise in digital media innovation as well as on public persuasion. Since teaching is often the best way to learn, Bob designs and teaches new classes as an adjunct professor at The University of Texas McCombs School (new digital media models, persuasive selling), he is a Visiting Scholar at The University of Southern California (analytics models, digital media) and a guest lecturer for the U.S. Government with a focus on digital media and how to counter disinformation and extremism. He is an investor and advisor for media software companies that are reinventing how we advertise, how we engage our audience, and how we unlock content. Advisory board roles include AIMeCAST, Iternal Technologies, REACH and Airtory. Bob helps to create and shape AIMeCAST’s powerful narrative and digital engagement strategies.